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Lincoln Reveals Eye-Watering Price for 2017 Lincoln Continental

Audi A6 targeting, that is Lincoln is apparently aimed with the current 2017 Continental pricing tag. Starting from today, those buyers who interested in opting for the new-built sedan model could fulfill their life-long dream as the actual list of prices has been finally revealed. Surprisingly, rather an eye-watered list of prices, regret to say.

Four trims would be available for the mint sedan; customers would deal with Premiere, Reserve, Select and Black Label. The first one costs $45,485, with the Sync 3 system, adaptive cruise control and lane keep assist as standard. The Select trim level’s purchase price is $48,440 for a 3.7-litre V6 power unit as a base, and $50,690 for a 2.7-litre V6 EcoBoost optional.

The high-end Reserve trim raises rates up to $54,840; for this price, customers get the 2.7-litre engine equipped alongside with the extended kit. The one-off (and most expensive) Black Label is offered in three exclusive paint palette themes: it comes to creamy-white Chalet, tan-and-brown Thoroughbred along with a unique Conti Rhapsody in chrome and navy blue. The latter trim level blasts off at $63,840, with optional AWD and 3.0-litre V6 delivering 400hp.

Lincoln claims the Conti’s pricing is mostly targeted at Audi A6. It remains to be seen whether customers will appreciate the gambling pricing strategy.