Back in Black: A New Badge of Rolls Royce

Attracting a younger targeting audience has always been considered an important task for the automotive companies. Rolls Royce steers this steady course to offer consistent high quality stunning solutions to young-agers. A nice try, Rolls! As the pricing tag is considered an eye-watering one, the company’s attempts to reach a wealthy younger clientele are seemingly harder to come by.
This Geneva, the company has wrapped its Wraith and Ghost models in a new fabulous badge in glossy black. Needless to say, the black badges appear breathtakingly magnificent here!

Rolls Royce offers some tech features inside the vehicles including “Intuitive Throttle Response” and updated carbon alloy wheels. The glorious figure made in gloss black too; the lacquered badge’s carbon fibre surface is all-chromed black, with a deep noble silver finishing polished manually.

The models are equipped with the 6.6-litre V12 engines and improved 8-speed automatic transmission. The Wraith flies at 623hp, and the Ghost boosts 603hp accordingly.