Dramatic & Overpriced: 2017 Lamborghini Aventador S unveiled

More power, much price – it appears to be a Lambo’s slogan for the next bulls. The latest 2017 Lamborghini Aventador S to replace the previous Aventador version offers 740 horsepower now and features a wide range of smart upgrades including improved handling and four-wheel steering. However, the actual price promises to be definitely eye-watering: the base version will start at $421,350 to generate your interest. To opt for the Ad Personam option package with carbon fiber accents, customers must put down about $500,000.

The next-gen all-new bull boasts some key improvements including the adoption of steering system, enhanced electronics and suspension as well as a new driving mode called Ego or TFT touchscreen. Lambo claims the model to be more aerodynamic, with a sharper nose, pronounced front splitter, new fascia, restyled diffuser and air ducts. On top of that, the 6.5-liter V12 remains the same delivering 0-62mph time in 2.9 seconds.