Marchionne Getting on the Path of Ferrari Hybridization
Sergio Marchionne, Ferrari CEO, has bounced the company’s plans off the public. Definitely ambitious and high-flying plans, it goes without saying. Since Ferrari set off on the road to increasing its production (here it comes to approximately 9,000 units per year by 2019, with even further growth to 10,000 units per year by 2025), the manufacturer is also going to unveil at least one fresh-faced car every year. And now, this trend is all about hybridization.
According to Marchionne’s words, customers would expect every Ferrari badge to get hybridized by 2019. Along with this, the manufacturer would add extra performance due to the combination of electrification and combustion. If it will work, Ferrari would certainly meet emission requirements and fuel economy. On top of that, Marchionne also revealed Ferrari would expand the range it offers in order to drive extra targeted audience. The main accent will be focused on vehicle’s performance specs than the hi-tech sophistication. Marchionne hold up the GTC4Lusso T featuring a V8 biturbo unit that has been engineered for easy everyday driving as an example of this new Ferrari’s strategy.