A New Reality for Buick: Say Bye to Verano
Sad news for Verano fans. Citing insider sources, Automotive News reported about a forthcoming killing of this compact sedan. Buick didn’t comment the information yet.
Three crossover favs are expected to provide about 70 percent of U.S. sales soon – it comes to the Enclave, Encore and Envision (the latter will attack the sales market next month). The reason for killing the Buick’s ever second top-seller is believed to be an utter nonsense as the Verano meets a ready market to be sold at a premium. Compared to the midsize Regal, more pricey, the iconic Verano has been one of the segment leaders for years. Why so sad fate? The answer is quite simple: fuel prices.
Today, Buick actually has to rival with Audi and Mercedes-Benz in the premium compact segment. That is why they should consider fuel prices. According to unnamed dealers, customers will prefer SUVs rather, with similar equal stuffing, for a similar or lower price. If Buick could offer a base Encore or a GMC Terrain, the SUV choice sticks out a mile. The sources claim the current model will go through a next model year, but there is the risk of slumping sales to 40,000.